Effective 10/11/2026

Privacy policy

1. Who this policy covers and who runs the service

The service is operated by Aliança Marketing LLC, doing business as Inforce Leads, at inforceleads.com. In this policy, "we" means Aliança Marketing LLC and "you" means anyone who visits the site, contacts us, or buys calls from us.

It covers licensed agents who buy calls, visitors to the site, and people who email us. It also explains how we handle information about consumers who call in and are routed to an agent.

2. Information we collect on the site

If you ask to be told when outbound leads open, we keep the email address you enter.

If you pick states and press Continue, we keep the list of states you picked.

Our host, Cloudflare, adds the country a request came from, and our forms use Cloudflare Turnstile to block automated sign-ups. Turnstile checks your browser and device signals to tell people from bots. We do not use advertising networks or retargeting on this site.

3. Account and billing information

When you sign up to buy calls, we collect your name, email, phone number, the states you are licensed in, your license details and the hours you want calls.

Payments are processed by Stripe. We do not store full card numbers, security codes or bank account numbers. We can see your name, email, plan, payment dates and amounts, the last four digits of your card, and whether a charge succeeded.

4. Information about callers

Consumers call us about life insurance. To route a call, we use the caller's phone number, the state they are calling from, and what they tell us about the coverage they want. Calls may be recorded, and callers are told when they are.

When a call is routed to you, you receive the caller's details. From that point, you are responsible for how you use and protect them (see Your responsibilities for caller information).

5. Emails and support

When you email us, we keep your email address, your name if you give it, and what you wrote, so we can answer and follow up. Please do not send us a consumer's health details, Social Security number or financial account numbers. If you do, we delete them once the issue is resolved.

6. Who we share information with

We do not sell, rent or trade personal information, and we do not share it with data brokers or ad networks.

We share it only with the companies that run the service for us: Cloudflare (hosting, security and email routing), Stripe (payments), Google (our email), and our phone and call-routing provider. Each handles the data under its own privacy policy.

We also share it when the law requires it, or to protect our rights, and then only as much as is required.

7. How long we keep it

Notify sign-ups are kept until outbound opens and we have told you, or until you ask us to delete them.

Account and billing records are kept while your account is open and afterward as long as tax and accounting rules require.

Call records and recordings are kept as long as needed to resolve billing questions and meet our legal duties. Support email is kept while an issue is open and for a reasonable time after.

8. Security

The site runs over HTTPS. Payments are handled by Stripe. Access to account, billing and call records is limited to the people who need it to run the service. No method of sending or storing data is completely secure, so we cannot promise absolute security.

9. Your responsibilities for caller information

Once a call reaches you, you control the caller's information. You are responsible for following the laws and rules that apply to it, including privacy law, insurance regulations, Do Not Call and telemarketing rules, and your carrier and agency requirements, and for storing and disposing of it securely.

10. Children

The service is for licensed adults. It is not directed to children, and we do not knowingly collect information from anyone under 18 through the site.

11. Your choices and requests

Email support@inforceleads.com to see, correct, get a copy of or delete the information we hold about you, or to stop hearing from us. Use the email on your account so we can match it. Some records, such as billing records we must keep for tax purposes, may be kept after a deletion request.

12. Changes to this policy

We post updates on this page and change the date at the top. If a change is material, we will email agents with an active account. Using the service after an update means you accept it.

13. Contact

Aliança Marketing LLC, doing business as Inforce Leads. inforceleads.com. support@inforceleads.com

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